WordPress Templates

Use WordPress templates to give a final touch to your website making it more engaging and attractive for viewers. Know about the types of WordPress templates.

WordPress templates - Types and benefits to build a website

WordPress templates are an integral part of WordPress, one of the best content Management systems owning more than 40% user base in websites. Due to an ease-based user interface, beginners learn the usage in a short span. Most users use it either to create an e-market, professional portfolio, or socializing hubs like blogs. A template is related to the layout of a single webpage, whereas a theme is related to the layout of a whole WordPress website. You can change not only the predefined font but also the entire page layout using it.

Benefits of customized templates

Customizing themes is not compulsory, but the beneficial effect of usage would surely make you try.

Attractive design

According to the hosting tribunal, around 661 new WordPress-powered websites come to Google daily. A custom look might let the viewers spend more time ending with good traffic.


The unique one stands out from the whole crowd. If you want high-engaging traffic on your website, an uncommon template is a must. Unique templates are elegant, alluring, making the viewers choose your website to surf.

Better User experience

Easy, lightweight, and responsive templates let users easily navigate throughout the site. Applying default templates results in a slow response rate. Most viewers tend to have a low attention span, which would make them leave the site even if the delay is about a short span of seconds.

Easier updates

Rivers never tend to flow in the same direction, same as traffic. To keep constant traffic, changes in the template are a must. With a custom template, you might find it easier to make changes.    

Higher security

Using a default template has various security flaws. These led to the creation of security loopholes or bugs. These bugs or loopholes might dangerously affect if you run the site like a marketplace. On the other hand, quality custom themes and templates developed by a team of good developers and designers are free of bugs because of clean codes.

Types of templates used to build pages on a website

There are various categories and types of templates, making it easy to apply for users. The basis of this differentiation is on which page their usage is possible. These are just a few examples of options:

Contact Us

This template displays the information related to means through which viewers can contact the owners.  

This template showcases a pictorial view of the content or product sold on the site

E-commerce template

These templates are only for eCommerce websites. It has predefined designs and fonts that an eCommerce website should have.

Landing page template

The landing page is a page where a visitor lands when clicking on a link on an ad or search engine. This page serves the purpose of getting the attention of the visitor with enticing promises and offers. This page often clicks through and leads to an eCommerce page, products page, or a blog post.

So the landing page template also serves the purpose of helping businesses with that prospect. That is to provide an attractive landing page design to convert visitors into customers.

Social media layouts template

This template design is used for social media with longer scrolling.

News Layout

This template is best for news and magazine pages. There are so many categories like articles, breaking news, famous icons, top stories with image and video integrations that are jammed packed in only a single page.

Payment Layout

These templates are designed only for payment-related purposes. These are displayed while purchasing a premium membership or product sold by the site.

Registration Layout

These are predefined designs only made for registration purposes. It mostly appears when we make a registration form for an event or seminars inviting the users.

Parts of a Layout

There are around seven integral parts of templates that make a single page of a WordPress site. Those are


This template works with the main webpage of the website. It includes all the information and an introduction to the website. People focus on it to gain as much traffic as possible. If the entrance is not up to the mark, viewers won't continue to surf anymore on that website.

Header - header.php

This template works to display the header. The header includes the topic as well as the subtopic of the content published on that page.

The sidebar templates enable the sidebar of the page. It acts as one of the most prominent parts of the user interface. These tools help the user easily navigate throughout your whole website.  

It displays the footer section of the webpage. In addition, the footer is used to showcase any reference or comment from the writer of the content.  

Theme functions - function.php

It contains all the essential codes and functions regarding the selected theme. In addition, this template helps us to perform any customizations in it.

Single post - single.php

Single posts are templates that display a single content webpage. These pages mostly contain short blogs that are up to the limit of one page.  

Comment - comment.php

Comment templates are present at the bottom of the page containing a form. This form lets website viewers ask their queries or give opinions related to content.

Adding a new template

The creation of templates can be user-made, predefined, copied from a website. Each of them has various steps to do. To download a free one is easy, but the layout provided by them is predefined and commonly used. Some prefer easy tasks by choosing the simple one, whereas others make their template stand out. In this article, we are going through various ways of adding a template to your WordPress website.

Predefined templates

Predefined Templates can be used in two ways, either by copying them from a website or downloading paid/free themes from a specific website. Both work in different ways producing the best quality results. Both of them support customization even after their application.

Downloading a theme

Downloading a theme is known to be the easiest way to customize your page. They include a pack of templates for your whole website. In addition, they provide a demo preview of what it looks like if it is applied. Downloading one comes in two versions: free and paid. Of course, you can use various websites, but we made a list of the best websites both free and paid. Going through this list might let you get the best legitimate options for your WordPress website.


Envato Elements is an online stock library where millions of digital products can be downloaded on a subscription basis. It features graphic design assets as well as different kinds of web templates. In addition, it contains multipurpose blogging themes with several customizable blog layout designs.


Divi is the widely popular multipurpose theme used in modern-day web page design layouts. It provides a drag and drop responsive visual Divi builder and custom CSS editing, where users can use their CSS knowledge to set up a great-looking page. It also has an excellent support team to answer all your queries concerning installing Divi themes.


With more than 5,000 positive reviews, Astra is a popular theme website that provides fully customizable WordPress blog themes. The genres available range from personal blogs to eCommerce websites. Most people love it due to its tons of color choices, layout, language support options, and lightweight design. In addition, with the support of WooCommerce, it can easily let you add various features, enabling your website to turn into a marketplace.·        


Providing features of premium themes for free, Ocean is a website that is popularly known for its business genre WordPress themes. Of course, you can also find other genres, but genres related to a business website or eCommerce stores are known to be the best. It also comes with an easy user interface, letting you choose from multiple layout choices, full-width pages, and much more.


Hestia is a highly flexible and active theme provider for all types of websites. The themes come with easy setup wizards letting users add popular plugins like WooCommerce to their WordPress with ease. In addition, a live theme customizer allows customers to customize their website pages with ease.  


  1. After downloading them, you need to follow the easy steps shown below to import them to your website.
  2. After downloading the zip file of your favorite theme, head to your WordPress administration area.
  3. Click on Appearance -> Themes. After that, click Add New.
  4. Clicking that will open a new dialogue box that will show all your themes.
  5. After the file is downloaded, You can easily click on the Upload theme icon and choose the zip file from your internal storage.

After selecting the zip file, click on install. It will show in the theme's directory, from where you can easily apply it. These steps use a theme from where you can see a newly designed template on your page. You can also switch between mobile view and desktop view to see a preview of how the applied template will look on different devices.

Importing a website template into WordPress

People always migrate their custom layout templates to other sites either for selling purposes or showcasing their skills. They lay out the whole process of migrating themes through importing or exporting the files and sharing them with others. These templates include a group of designed tables and rows. This creation varies for either commercial or personal use.  

The steps are as follows:

a. Export

  1. On your WordPress admin panel, select Tools->Export.
  2. Select the template which you want to choose
  3. Click on the download export file, and an XML file will be in your internal storage as the downloading process completes.

b. Import

  1. On your WordPress admin panel, select Tools->Import.
  2. If you are doing it for the first time, a pop will come telling you to install the importer.
  3. Install it, and a new open importer page will come.
  4. After that, you could take your desired template file from the internal storage and apply it.


Elementor is one of the best and most used page builder plugins. It works as a live front-end editor replacing the basic WordPress editor, making the site owners easily edit and customize their webpage using elements or blocks. Its top-notch quality design without any code or CSS enables great widgets like drag and drop, visualizing themes, and much more with ease. A user with basic knowledge can start becoming creative and do web page customization with just a few clicks that require high-level coding with this plugin, making it stand out from its other competitor's plugins. 

Why Elementor?

Elementor can be used by anyone, even if you're not a technology geek and want to build a web page according to your desired look. The multipurpose visual editor gives you many benefits with its 90+ widget. These widgets let you drag any content ranging from logo blocks, buttons to progress graphs within seconds with its drag and drop feature. Even if you are a professional WordPress developer, it provides features like script optimization, custom attributes, and rollback version that would give great accessibility while working.

There are two ways of installing it.

A. Through Elementor.com

  • Go to Elementor.com and click get started.
  • Then, it will give you a video demo of how it works.
  • After the end of the demo, you have to select whether to go with a premium or free version.
  • Enter your website domain and click to install
  • After that, a confirmation page will show asking for the plugin activation. Click the activate icon and activate its service.

B. Through WordPress Dashboard

  • Search your dashboard and click Plugin -> Add New.
  • In the search field, Type Elementor and install it.
  • After installation, don't forget to activate it to enjoy its services.


A template works as the final finish to your website content, making it engaging, giving an excellent view to visitors. Therefore, increasing the ranking of your website in search engines and getting better conversions for your business. Even if your content is top-notch without a responsive and good-looking template, it would be bland and less engaging. 

About the author

has been working as a web developer and in online marketing since 1998. After building up a marketing agency and the exit in 2013, he consulted international groups as a freelance consultant. Since 2022, he and his team now offer staffing services in this field.

Dennis Hoinkis CEO, GLOMASTCO Ltd.

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