Web Design

Web design is the art of creating and designing a website. There is no denying that a responsive web design gains boost in google search engine rank.

Types and benefits for having a professional web design

What do you see when you look at a web page? First, of course, it is a website. You can see the components of the website too. These are the images, headers and footers menu bar, comment box, search box, content, logo, banner, and how the navigation bar is arranged in different positions of the website page. So this is part of how a website is designed. But what is web design? If you want to know what web design is all about and why it matters so much in giving users a great experience, then read on.

What is Web design all about?

Web Design includes the many skills and works related to the production of website designs ranging from the user interface, graphic design, and user experience. It encompasses the overall structure, performance, layout, and appearance of a page displayed in front of users and visitors.  

Web design used to be limited to the creation of layouts for desktop browsers. But with the progress of time, it has included designing web designs on pages of different devices like phones, tablets and even TVs, and car dashboard screens.

Web design vs. Web development

Web design involves the creation of the whole aesthetic look of the website, such as the background color, pop-up screen, menu bar, home button, and the play button. Tools used in web design are mainly Photoshop, Illustrator, Affinity Designer, Indesign, etc.  

On the other hand, web development or programming makes the button designs responsive, clickable, and functional using code languages like Javascript, CSS, HTML, etc. Therefore, web design and web development have now been used interchangeably by many. Though web design does not include coding, companies nowadays hire web designers who have both designing and coding skills.

Types of Web design

User Interface design(UI)

The UI is the visible part of the website where the user interacts to make it more appealing. For example, the placement and design of the different elements like navigation bar, buttons, drop-down menu, the design of the icons, search bar, the site's background color, and how the white space portion of the site is designed. UI design usually deals with the design of the overall topography of the website.  

User Experience design(UX)

A large part of Web Design falls under the user experience. This is the more extensive part of web designing. This includes the overall experience of the user when using the site. This is about the creation of diagrams that outline the steps a user might take in the UI. For example, the button on the first page leads to when the user clicks on the button. The UX design is also the part of the design that decides the overall skeleton of the UI, like how many components should be included in the UI.  

Visual/Graphic design

Visual design is about how creative the design of the components of the UI appears. The graphic designer specializes in the visuals of the UI. He will make use of the negative space efficiently, which is compelling. Such appealing design calls to action and mostly leads to conversion when it comes to a business website.

Benefits of having a professional Web design

Increase your revenue

The design that works well and looks attractive and compelling will result in a reasonable conversion rate. In addition, rich designs and quality images are known to increase traffic, and the product looks more appealing to the users' eyes and wants to own that product, as seen in the picture. 

Make your website look professional

A website design that is unique in style with an excellent overall user experience is more likely to get the visitors to stay longer and interact with the different pages within the site.  

Creates a solid first impression

When a first-time user gets into your website, he looks at the overall design of the UI. If the design is new, unique, and according to modern standards, he will get the impression that the website is up-to-date, credible, and active. Whereas, if the design looks simple, generic, and old, he will think the website is not active and has nothing much to offer and is of low quality.  

Better SEO  

Google likes designs that are user engaging and appealing to the visitors. Therefore, designs created by professionals have qualities that increase the visitor sessions on the page. This, in turn, tells Google that the page is relevant and has all the qualities that meet the specifications of the algorithm in the search engine.

Minimize bounce rate

When you look at the analytics of your web page, you will see the Bounce Rate. It is the rate at which a visitor bounces or leaps off from your page. A Bounce Rate of 70% above is a bad sign. It means the visitors stay for a concise duration on your page. A design that is unappealing and appearing bland will make the visitors lose interest pretty quickly. We don't want that. We want to show our visitors all the stuff we can offer.  

Helps brand your business

A professional website always has a unique set of user interface designs. Designs ranging from logos and banners on your landing page to the product description page need to be consistent and unique. Designs of top brands always have a unique set of designs that set them apart from the generic pool of other website designs.  

Why choose a career in Web design?

The surge in internet usage in the modern world has also increased the job opportunities that come with it. As a result, lots of design work is in demand every day. Whether it is for email marketing or designing a thing as simple as an 'OK' Button, the Web Design industry finds its place in all formats and platforms, be it for mobile, desktop, or tablets.  

Abundant opportunities

Web designers can work for different businesses building up their online presence. The IT industry is booming, and this era is the best time to be a web designer.

Progressive career

A skilled designer who is hardworking, creative, experienced, and produces quality designs will eventually get the exposure he needs and land himself a job in a top IT company.

Low cost of learning

A beginner with a desire to learn can easily avail of these courses online in this digital era. There are many free web design courses available on the internet. Though these free courses may sometimes not prepare you with top-level skills in the market, they will still help you get a head start on working with basic to intermediate designs.  

Some websites offer web design courses where you can learn through their videos after buying a whole course. Apart from the internet, many institutes offer courses at very affordable rates. However, even after learning all the skills, you can never learn to be better without regular practice.

Work as freelancer

Sites like Fiverr, Freelancer.com, Upwork give you a platform to show off your skills to clients online. With the ongoing pandemic, many people have turned to freelance online due to social restriction rules. You can also work for people in your area.

Create your own business

You can create an online gallery store where you display all your digital designs and sell these designs. People who find your digital designs appropriate to use for their business will likely buy.

What is a storyboard?

Every art has a blueprint. In web designing, the storyboard is its blueprint. A storyboard is a flexible tool that is used to display the elements of a webpage. Due to its simplicity, its understanding becomes easy for anyone. Most people use this as a tool to present it to people who lack web designing language.

Why are they used?

Act as a serving plate containing the format with the design schemes. It helps in defining the positioning of each webpage element. Complete architectural blueprint demonstrating the contribution of each webpage to the user's interaction experience.


The storyboard of a website provides the perfect picture or the conceptual design of the website. The differentiation of storyboards also takes place based on their usage.

  • Presentation storyboard

It acts as the architect of the new home. It contains a framework related to every single bit of a website. As per its name, its usage is to present designs when we are creating a new website. It also helps in the formation of the final execution plan of a website. Once the launching ends, it has no use and is only used as a reference while making some changes.

  • Production Storyboard

It represents the website's performance, including incidents held, works done, appearance, and many more aspects of the website. Every detailed information on graphics, text, audio, and audience interaction makes it a complete journal. Every team should use it to keep the information up to date regarding the website.    

  • Maintenance Storyboard

Acts as a list of upgrades that a website needs for the execution of the final project. It includes modifying the earlier plan or fixture of bugs or other defects that occur on the website. Its purpose is highly beneficial, with the main aim of creating the perfect website.

Format of storyboard

Along with its beneficial motive, its making should be error-free. A perfect storyboard indicates the production of a healthy website with attractiveness and perfection. A perfect storyboard must cover the topics listed below:

  1. Flowchart showing the important sections of a website.
  2. Topic related to descriptive detail of the publishing content on the website.
  3. The location of each navigational tools
  4. Reference links to other websites along with the color scheme of the website.

Best courses for Web development

After reading its importance, you might be eager to become a web designer. A web designer is moreover of technical and creative work. In this job, you don't need to be sitting on the computer. It needs penning down every creative idea that comes into your mind. The idea might act as a revenue fortune for your company.

To make this fascinating job your lifelong career, you need both knowledge and determination. To get acquainted with knowledge, we have listed the best courses present online that you can avail. These courses are full of worthiness and the best class reviews, have the best learning aspects, making your money not go to waste.


The treehouse was founded in 2011 and offered hundreds of video-based training courses. These courses are mostly related to tech and are relevant for every user, whether a beginner or a master. The courses have a free 7-day trial, along with subscription-based payment. The topic included by it is as follows.

  • HTML
  • CSS
  • Java
  • Python

If you like the trial, you can opt for its monthly payment of 25 dollars to unlock the whole course.


Sitepoint was founded in 1999 and is known as a great book publisher on web designing. As the mode changed from offline to online, their business also took modification of providing online courses. Their material is known to be perfect as they have a prominent ranking in the industry. The course requires a premium costing around $6 per month.  

However, it has covered all the aspects related to the fundamentals of web designing. Choosing the course needs much clarification between all of them. However, as both are very prominent, choosing according to the ranked ones is preferable.


A good-looking web design can make a strong impact on your website's success. It can give your visitor a desire to take another visit to your website and potentially become a customer if done cleverly and tactically.

About the author

has been working as a web developer and in online marketing since 1998. After building up a marketing agency and the exit in 2013, he consulted international groups as a freelance consultant. Since 2022, he and his team now offer staffing services in this field.

Dennis Hoinkis CEO, GLOMASTCO Ltd.

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